Should you use 3rd party services or make your own for game backends?

I want to add a cross-platform leaderboard to my updated rebuild of Endless Hurdles. There are two options.
1. I build my own
2. I use a 3rd party service
In this episode, I will discuss the pros and cons of both options in the hope that it will help you when you need to make similar choices.

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Should you use 3rd party services or make your own for game backends?
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